Audience Profile

The fact and main argument of the article talks about how the estimated price of Facebook is higher than it should be, but the author makes it look like it is directed towards a general public, which is not the best way to address the audience to such topic, considering that the ones who determine the prices of these companies are the big entrepreneurs who invest their money on them such as Microsoft (who actually owns part of Facebook), Apple, eBay, etc.

The author uses informal language to identify with her audience, which is in this case the users of these social networks and users of the Internet in general, as they might be interested in Facebook and will most likely be interested in reading this article. 

It would be much better if the author re-wrote the article again in a much more serious and formal way and addressed his audience to be entrepreneurs and companies at the level of Facebook, since public can’t do much about it.

Maybe the reason why this author addressed her audience towards the general public is that the public itself is what gives these social networks power. She might believe that users who read her article will be convinced that sites such as facebook will die sooner or later and this might help her argument somehow, as Facebook would lose users. At least that’s what I can infer of it, but other than that, the audience is not really well addressed.